New Slant On Producer Recruitment

What Percentage of Producers Are Ready to Take Action?

What percentage of producers are really open to new opportunities, and what do the other segments of producers who aren’t quite “ready to buy” look like?

Recruiters, like many sales reps, tend to gravitate toward the “low-hanging fruit” first before circling back with prospects who aren’t ready to take action.

While this tactic may come naturally, concentrating exclusively on this segment can lead to a critical gap for the majority of brokerage general agencies and IMOs.

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