Campaign and Results
The IMO had a value proposition that offered exceptional lead and marketing support for a limited number of producers by territory.
During the first and second quarter of the year, Agent Link followed a plan involving 30,000 promotional monthly impressions, using offline and online channels. Responders were vetted by our team and pre-qualified telephone appointments were set for recruiters in a round-robin way.
Our team utilized special software tools to interface with each recruiter’s calendar to coordinate availability. The campaign concluded earlier than expected, as recruiters reached their goal and the IMO filled every territory they needed at the start of the campaign.