Campaign and Results
Agent Link worked with the client’s sales and marketing staff to fine-tune the message and offer for the campaign. 100,000 promotional impressions were executed through email, telephone calls, and social media.
Campaign responses were handled and agents pre-qualified by Agent Link, resulting in software demo appointments with clients’ reps. Metrics were closely managed, and the process was supervised in a close collaboration between our team and the client’s. An initial closing percentage of 21% after the first month grew with a great follow-up to 28% after the third month. Client reached a Cost of Acquisition in the vicinity of their original goal with metrics continuing to up-trend.